The Marketing track trains professionals capable of understanding and managing the dynamics of contemporary markets, with particular attention to innovation processes, business competitiveness, and the evolution of global economic contexts.
The programme integrates economic, managerial, and quantitative skills with a solid foundation in strategic marketing and market analysis, offering a broad and structured perspective on the factors influencing business decision-making. The objective is to develop professional profiles able to analyse complex scenarios, interpret market needs, and contribute to the design of sustainable, value-oriented strategies.
The study programme of the Marketing track is designed to ensure a progressive and integrated education, combining strong theoretical foundations with practical applications.
In the first year, students consolidate the economic and legal skills required to understand how markets operate, while deepening their knowledge of international marketing and quantitative and statistical methods for data analysis and market research. Particular attention is given to issues of ethics, leadership, and the European and global economic context.
In the second year, the programme focuses on the dynamics of innovation, corporate crises and restructuring, innovation ecosystems, and territorial marketing, providing tools to interpret and manage the structural changes that characterize contemporary economies. Elective courses allow for further thematic specialization, while the internship and final thesis foster a strong connection between academic training and the professional world.
The Marketing track prepares graduates for careers in companies, organizations, and institutions operating in the fields of marketing, communication, innovation, and market analysis, and also represents a solid foundation for advanced academic studies.
| 1st Year – 2026/27 | ||
| COURSE | SSD | CFU |
|---|---|---|
| Monetary and Financial Markets | SECS-P/02 | 8 |
| Quantitative Methods for Finance | SECS-S/06 | 8 |
| European Economics | SECS-P/01 | 6 |
| Market and Economic Law | IUS/05 | 8 |
| International Marketing | SECS-P/08 | 8 |
| Statistical Methods for Market Research | SECS-S/03 | 6 |
| Ethics, Economics and Leadership | M-FIL/03 | 6 |
| Laboratory | 6 | |
| English for Business | 6 | |
| Total credits 1st Year | 62 | |
| 2nd Year – 2027/28 | ||
| COURSE | SSD | CFU |
|---|---|---|
| Corporate Crisis and Restructuring | SECS-P/07 | 6 |
| Economics and Management of Innovation | SECS-P/08 | 8 |
| Global Macroeconomic Perspectives | SECS-P/01 | 8 |
| Innovation Ecosystems and Territorial Marketing | SECS-P/06 | 6 |
| Internships | 4 | |
| Elective Courses | 12 | |
| Final Examination | 14 | |
| Total credits 2nd Year | 58 | |
For further information, please contact Dr Chiara Trombino
Chiara Trombino
Email: chiara.trombino@unier.it
Phone: +39 328 751 2608