The Marketing track within the Bachelor’s Degree in Economics and Business Management, entirely taught in English, is designed for students who wish to develop a solid understanding of how value is created, communicated, and delivered in today’s competitive and global markets.
Marketing plays a strategic role in modern organizations, influencing not only sales and communication, but also innovation, customer experience, and long-term business growth. This programme provides students with the analytical tools, managerial skills, and strategic mindset required to understand consumer behaviour, design effective marketing strategies, and manage brands in both digital and traditional environments.
Through an interdisciplinary approach that combines economics, management, data analysis, and communication, the Marketing track prepares students to operate in international contexts and to respond to the rapid transformations driven by digitalisation, sustainability, and technological innovation.
The study plan of the Marketing track is structured to ensure a progressive and coherent learning path, combining a strong theoretical foundation with practical and applied perspectives.
Students begin by acquiring core knowledge in economics, business administration, and quantitative methods, which are essential for understanding market dynamics and managerial decision-making. Building on this foundation, the programme gradually focuses on marketing-specific disciplines, including strategic marketing, consumer behaviour, market research, branding, and communication.
Particular attention is given to digital marketing, data-driven decision-making, and the analysis of markets and customers in online environments. Case studies, projects, and practical activities are integrated into the courses to encourage critical thinking and to help students apply theoretical concepts to real business scenarios.
The Marketing track aims to develop graduates who are able to:
This educational path provides a solid preparation for further studies at the graduate level as well as for entry-level roles in marketing, communication, brand management, and market analysis.
| 1st year – 2026/27 | ||
| CLASS | SSD | CREDITS |
|---|---|---|
| Accounting | SECS-P/07 | 8 |
| Microeconomics | SECS-P/01 | 8 |
| Principles of private law | IUS/01 | 8 |
| Mathematics | SECS-S/06 | 9 |
| Economic history | SECS-P/12 | 6 |
| Philosophy and economics | M-FIL/01 | 6 |
| English language | 6 | |
| Informatics | 3 | |
| Total credits 1st year | 54 | |
| 2nd year – 2027/28 | ||
| CLASS | SSD | CREDITS |
|---|---|---|
| International accounting | SECS-P/07 | 8 |
| Competition law & anti-trust | IUS/05 | 6 |
| Business Management | SECS-P/08 | 8 |
| Statistics | SECS-S/01 | 8 |
| Macroeconomics | SECS-P/02 | 8 |
| Leadership & Organizational behavior | SECS-P/10 | 6 |
| Financial calculus | SECS-S/06 | 8 |
| Laboratories | 6 | |
| Social Responsibility Program | 3 | |
| Total credits 2nd year | 61 | |
| 3rd year – 2028/29 | ||
| CLASS | SSD | CREDITS |
|---|---|---|
| Business Valuation | SECS-P/07 | 6 |
| Business and Marketing Analytics | SECS-S/03 | 6 |
| Artificial intelligence for decision making | INF/01 | 6 |
| Business organization | SECS-P/10 | 6 |
| Marketing | SECS-P/08 | 6 |
| Comparative corporate governance | IUS/04 | 8 |
| 2 Elective courses | 12 | |
| Laboratories | 6 | |
| Final Work | 5 | |
| Internship/Project Work | 4 | |
| Total credits 3rd year | 65 | |
For further information, please contact Dr Chiara Trombino
Chiara Trombino
Email: chiara.trombino@unier.it
Phone: +39 328 751 2608